Winery Ciacci Piccolomini d'Aragona creates a perfect combination of tradition and technology with Microsoft Teams

Teams provides virtual solutions in response to an unexpected crisis.

For three generations, the Bianchini family has been creating exceptional wines on their idyllic estate, maintaining the traditions of a historic region while staying one step ahead of the latest developments in the world of wine.

With the recent COVID-19 pandemic, postponed trade fairs and impossible international travel, everything changed.

Ciacci winery responded by adopting the technology with Microsoft Teams. To keep business up, they moved quickly to replace face-to-face meetings with virtual wine tastings using Teams meetings.

Family members also used Teams to work together and connect with partners and suppliers, making the fit a perfect balance between tradition and technology.

With Teams, we have the best of both worlds. You can stay connected with distributors and experts, but also build relationships with new customers.

— Alex Bianchini: Head of Production
Ciacci Piccolomini d'Aragona

On a 5,000-acre estate of rolling hills and lush forests in Montalcino, Tuscany, stands a 17th-century palace. In the cool, stone cellar is a row of huge wooden barrels filled with the most famous long-ripening wines from the Ciacci Piccolomini d winery. 'Aragona. This remarkable winery is a testament to the historic nature of the place and the reverence for tradition within this small family business.

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